[tptacek]

If you're in love with your current business, why would you do that just to take a 1/100 shot at The Next Big Thing? You wouldn't. If you're in love with your current business, you stay. I don't know if most people who get to the "Threadless" level of success with their companies are in love with them, but I bet many of them are.

[revorad]

If you're in love with your current business, why would you do that just to take a 1/100 shot at The Next Big Thing?

Because you might have fallen in love with the idea of creating the next big thing? The thrill, the excitement, the challenge of taking a shot at the next big thing?

Joel Spolsky is a great example.

[Vivtek]

Yeah, but at some point it may very well be that you're no longer in love with your current business. It's just become a job. At that point, you can sell it and cash out, or you can hire somebody to run it for you - either way, you move to whatever your Next Thing is.

I see myself doing this eventually.

[tptacek]

Ok. I get the strong sense† that Fried and DHH are in love with 37signals. Which may be why they haven't bailed to shoot the moon yet.

So when you say something resembling "you'd expect to see companies like 37signals trying to roll the snowball into something like Twitter but that rarely ever seems to happen", I'm inclined to point out how that misreads the dynamics of companies like 37signals.

† (won't bore you with details, but I have many of them)

[revorad]

I think Fried and DHH are already shooting for the moon in their own way. The kind of people who shoot for the moon are generally not just looking for money, they are looking to "change the world", they are looking for fame.

Fried and DHH make enough money from 37signals. They are shooting for the moon by contributing to open source and writing bestselling business books.

[Vivtek]

Ah. I guess I missed the context. Sure, with 37signals I definitely agree with you.