[dhimes]

google's frankly arbitrary ranking system

Oh, it's anything but arbitrary. It's totally strategic, which is why people pushing back against them being able to dictate web policies is exactly the right thing to do.

I now see people link these "amp" web links, where the domain you are linking to isn't the domain you are trying to reach.

That's one step away from somebody seeing

    paypal.ampstuff.com

and thinking it's ok and then getting ripped off.

No.