[addicted44]

But how would they ever have the most content? There isn't a single restaurant that is not being paid millions by Uber that is specific to Uber. Nearly every cab driver will also drive for Lyft, Via, etc.

Additionally, Google actually competes and wins on content. It's rare that Google offers a worse search result than any of its competitors. However, my food tastes just as good if ordered through Uber Eats or Grubhub or through the restaurant's own website, and my taxi service is likely gonna be the same whether I use Lyft or Uber.

Finally, unlike Google, Uber is actually renting its location from its competitors. Apple and Google could sign deals with Lyft/Seamless to make them the default provider in Maps, Google search, Apple Search or an Apple Restaurants app.