| > Uber, for example, could probably lay off 80% of its engineering staff and turn profitable if it was truly necessary. A lot of people say these things, but: We don’t know if that’s true. If they turn off the hype and marketing juice and stop spending more money acquiring customers than the revenue they accrue, do we know that they’ll become profitable? We really need something more specific than, “just lay off all the expensive tech workers and bam, instant profitability.” What we need is a specific plan, that we then go over with a fine-tooth comb looking for unintended consequences that could bite our “rightsizing” plan in the ass. Many a company has set out to cut costs and drive towrds profitability, but very few make it. Honestly, very few make it. Most of the time, when a CEO sets out to make a systemically unprofitable company profitable, they end up in Chapter 11. It’s really, REALLY hard to pull off, and it’s not for lack of trying or inexperience on the part of management. It turns out that for most companies, the right way to become profitable is to grow your revenues, not cut your costs by 80+. JM2C. |