[SonderDesign]

I'm one of the founders. The site crashed due to the traffic, we sold the technology, IP and some of the key talent joined Foxconn late last year; and scaled back our servers during the transition.

I'm a keyboard enthusiast, it started with an IMB model M and that's how the original prototypes started. The feedback regarding adopting Apple design and ergonomics was a reflection that our main strategic partner, investor, and eventually owner was Foxconn, and the customers we engaged with were B2B and set the spec.

For our Macbook projects, it was specifically a Butterfly switch spec we have to match in performance and design. I'd have loved to create a product aligned to what you're referring to, but strategically we have to achieve a MOQ of displays to be economically feasible, and our cooperation with Apple was easier to secure the 300k of displays required than trying to tackle the B2C premium keyboard consumer market.