[Dahoon]

> they have strong initiative not to keep user data

What makes you say that? Lots of hacks and leaks shows that Apple only see Privacy as a word to sell stuff. It isn't something they code for if not forced by leaks and hacks (laws in the US also is against privacy by design).

[justapassenger]

Initiative doesn’t mean they follow it, especially for legacy projects.

While I do think that Apple is using privacy mostly for PR, I wouldn’t be too cynical. It’s likely that new projects are built with higher privacy standards. But also, I wouldn’t be too surprised if their PR department is writing checks that their engineering teams cannot fully cash.