Brian Kernighan (the K in K&R and AWK) also wrote a similar book
with P. J. Plauger called "The Elements of Programming Style" [1].
There's even a talk by him about it online (2009) [2].
Kernighan also co-authored a (imo) really great book with Rob Pike
(once an assistant of Penn & Teller [3]) called "The Practice of Programming" [4].
Unfortunately, this one is a bit over the 200 page limit.