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by jnorthrop
2207 days ago
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This is a more important market indicator then your comment implies. I work for a very large CPG and certain brands, such as food staples are crushing it, but impulse type products are really struggling. With uncertainty around when we return to "normal" companies such as PepsiCo are scrambling to figure out how best to connect directly to the consumer to maintain market share. CPGs are investing a ton of resources testing and learning in this space. I haven't commented in this community in a long time, but as you all are entrepreneurs it is worth noting that this moment is an opportunity to disrupt 100 year-old entrenched CPG enterprises as the supply chain to the consumer is in disarray. |
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CPG = Consumer packaged goods