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> If everybody is panicking, then the goods go to the panicking people who have the most disposable income. Higher prices often discourage people from over-buying an item. For example, at the beginning of the pandemic, people sensed toilet paper might soon become hard to find. Its not perishable, so when they found it at a normal price, they stocked up. Why not? They know they'll use it eventually and they don't want to be hunting for it a month later. You don't need to be a super wealthy person to pre-purchase a years worth of TP. But, if TP had been selling for double the normal price, they would have bought less. There's no need to pay pandemic prices for TP that you'll be using next year. |
If you're looking for a market-based solution to hoarding, there are others besides price gouging. Amazon's approach, at least in areas where they have complete control like their pantry, fresh, and whole foods services, can serve as an example: They want happy customers. Happy customers return and buy more stuff. Customers who can't buy what they need because it's sold out due to hoarding are not happy. Amazon institutes a policy for orders through fresh/pantry/whole foods that limit TP purchases to a single package. More customers get needed supplies, stay happy return to buy more, make Amazon more money in the long term.
Supply/Demand price curves & price elasticity are not the only rational market-based methods of price discovery. More subtle and long-term considerations breed other strategies.