[Nextgrid]

> Making their life financially more difficult just pushes them more into clickbait and yellow journalism.

Clickbait is explicitly caused by advertising - it's right there in the name, it's there to drive clicks, the content itself is secondary.

If advertising becomes unsustainable then other business models will take over. At the moment subscribing to news websites is too expensive because 1) we don't have an easy to use micropayment system and 2) they are greedy and charge way more than what they would get in ad revenue.