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Advertising isn’t just about getting the audience to purchase the product. Convincing young people that a product confers high status will increase the perceived value of that product for every potential buyer whether they listen to rap or not.

And these aren’t impulse purchases. Nobody buys a Lamborghini the same week that they’re playing with Hot Wheels, but many will a few decades later.

There’s also indirect demand through rentals. Anyone with a credit card can rent a Lamborghini for a weekend. Most of the luxury cars you see on the roads in Miami are rentals, for example.