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by vortico 2211 days ago
What do the designs look like?

Billboards are an interesting form of marketing. Forget everything you know about audience data collection and careful targeting of ads with Google, FB, etc. These target virtually everybody in town, it's the giant hammer solution. The highest bidder typically goes out to the company providing a product or service that averages the highest profit per person for the ads, weighted more or less equally regardless of what group you're in.

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