[reaperducer]

I haven't seen a Duck billboard yet, but I heard its sponsorship notice on NPR earlier this week.

Good to see another tech company realize that off-line ads are just as valuable as online ads, if not more so.

It's like that article on HN a few weeks ago asking why Warby Parker succeeded while its competitors failed. To me the reason was simple: Traditional advertising. Warby Parker fully embraced television ads, radio ads, print ads, subway ads, even put up brick-and-mortar storefronts, in additional to social and digital.

The others spent money on Google ads and went out of business.