[michaelt]

> I see this advice a lot, but I never really understood what the alternative is.

How obvious the distinction is depends on your product.

Imagine I'm a robot maker making a robot vacuum cleaner. The kind of publicity that can get me into "Hackaday" probably comes to me a lot more naturally than the kind of publicity that gets me into "Good Housekeeping"

But I should be aiming for the latter, assuming my target market is "homeowners" rather than "robot enthusiasts"

Of course, for other products the distinction might be less obvious; if I'm making an IDE my users and my peers are probably fairly similar groups.