[rfrey]

I have not attended the Startup School, but I imagine there's a lot of value in personally recruiting your first 20 or 50 customers. You get to talk directly to them; you get a chance (not easy, though!) to find out the real reason they stopped using it, etc.

[marcosdumay]

I imagine you can talk to people that see your ads too.

Going after your customers looks great (honestly, I have zero successful experiences either way), but it is really hard for people that have a day job.