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by gumby
2211 days ago
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> But if you value your brand you will want the fonts to send the message that you want to be associated with your brand. That's an important point. Unfortunately loading custom fonts slows down the experience and when that happens it does tell me something about the brand. (It's likely the overhead of loading fonts is drowned out by the overhead of all the trackers, but I have those blocked which speeds the web up enormously. Likely that makes me not the kind of reader you want...so this works out well for both sides). |
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Unless someone has either gone totally overboard on the number of fonts or set their site up very badly, this is largely a non-issue in most markets today.
The total weight of all web fonts on any site/app I've worked on recently was typically less than the largest single image on the home page, and loading those fonts from a well-configured CDN rarely took more than a few tens of milliseconds and happened in parallel with everything else.
Of course you could get a FOUT if you are using an unreliable Internet connection and it drops out at just the wrong time. But then, you could equally well be missing important images or seeing a layout reflow when a stylesheet finally loads in that environment as well.