[bryanrasmussen]

what is the point of an exclusive if you have to keep it secret - I mean if he were TechCrunch for example, if he got the exclusive I guess he should publish, isn't that the point of an exclusive? I find it a very confusing phrase.

[corobo]

To get your article pre-written and ready to publish the moment embargo lifts.

As opposed to the other tech bloggers who will have a scramble to write it after hearing about it with the rest of the world

[bryanrasmussen]

thanks, that explains it. seems trivial though, but I'm not a tech blogger.

[corobo]

First to post gets referenced (more importantly: linked to) in all of those scrambling blogs :)