[minouye]

You're hired! Great strategic answer that gets to the heart of the question--it's less about the solution and more about how you frame the problem and the underlying goals and assumptions.

Do you work in this space? It seems like you have a lot of context around OTT/streaming.

Your answer also brought to mind this podcast episode I came across this morning: http://investorfieldguide.com/shishir-mehrotra-the-art-and-s...

It introduces a nice concept of "marginal churn contribution" framed with bundling, but I think is also relevant to this discussion. Maybe more on the content sourcing/production side, but bleeds over into long-term goals (reducing churn/maximizing ltv/etc).

[extr]

Thanks! I actually don't work in streaming/OTT, I manage a data science team for an auto insurance company. We end up thinking a lot about these kinds of questions from different business units that aren't quite sure what they want to be optimizing for, so I'm somewhat used to making the connection between high level strategy and measurable objectives. And as you might imagine churn/bundling/LTV are also very important concepts in the insurance space, which probably gave me a leg up in my response. The revenue model is at least superficially similar.

Thanks for the podcast link, it looks very relevant and will give it a listen. I see insurance is even explicitly addressed @ the 23 minute mark.