[dsl]

As someone in the know, I have to say you are completely wrong.

At that UAC, you could turn a nice profit just upselling users to join Match.com or eHarmony.com.

Your biggest problem will be maintaining a UAC that low at any sort of scale, unless you've discovered some magic bullet which means you'll be the next PlentyOfFish.

[irrationaljared]

Do you have any idea what UAC you need to maintain in order to turn a profit via upselling? Doesn't have to be too specific, just looking for ballpark numbers.