High-effort spam. I've seen URLs advertised by combining 3 accounts worth of ascii-art.
It's almost an art form in itself, like when World of Warcraft trials didn't allow chat and spammers would just sign in to a hundred accounts and die in the shape of the domain name with all the corpses.
It's almost an art form in itself, like when World of Warcraft trials didn't allow chat and spammers would just sign in to a hundred accounts and die in the shape of the domain name with all the corpses.