[cocktailpeanuts]

Bob the marketing guy couldn't care less where he hosts his Gatsby generated HTML website (at the end of the day it's just an HTML/JS/CSS bundle). He can just take that HTML and host it somewhere where it's FREE or provides much better quality.

Basically, the hosting can be unbundled from generating the site. And this is the territory which big companies like Amazon, Google, and Microsoft are already good at.

of course, Gatsby cloud won't want that, and the only way to solve that problem is to create artificial lockins. And when they do so (because they need to justify their valuation), people will leave.