[somebrody]

The way brands package, label, and market their goods is not compatible with online shopping. In the store, a person can quickly evaluate value and buy different options on sale that they enjoy less than another product, but are a good bargain. Online, however, that type of shopping is a rabbit hole of overthought. It takes too long. The only way to speed it up is to remove the idea of evaluating options for value. Make everything a good value. If you can't do that for some product, then let it go out of stock.

Online shopping needs consistent pricing. People want to order what they like, at a fair value, and at prices that could only change every 4 to 6 weeks. If you're in the supply chain, figure this out please.