[coolspot]

For Theranos I guess it was roughly:

1) list of big names advising or on board of directors acquired through connections

2) total adressable market of blood tests

3) current cost and complexity - need full vial for each single test

4) promise of lower cost and complexity - just one drop of blood

5) at some point down the time line they likely have added DoD contract and Walgreens partnership

[benerdTTM]

6)Pre-orders (Governments in West Africa for Ebola, US military for Medvacs and Safeway)