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by echevil
2209 days ago
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In China (especially in tier 3,4 cities and rural places) and similar markets alike where many user have low digital literacy, installing apps from App Store is a skill that lots of users don't have. Their first few apps on their phone were most likely installed with someone else's help. Actually learning every new app is an obstacle, but they managed to learn to a few apps like WeChat because it's super useful. They won't spend time to learn about something that won't bring immediate reward. Once they have a few apps installed on their phone, they'd feel that's enough. |
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