[pkaye]

This reminds me of an early job. It was my first job as a mechanical engineer. I was lucky enough to work in a R&D team on an entirely new product line. Crazy but rewarding work from months on end. Near completion, I was moved to a side team to help out with other smaller projects. At this point the marketing guy comes in to decide on the name and color of the machine. So they bring in the consultants and in the end decided to stay with the name the engineers gave it and the same color as older machines (beige and black.) And the kicker was at the launch party they forget to invite me but invited the marketing guy who spent a couple days helping out. What a punch in the guts it was.

[beachy]

I've been in more than one meeting where, after lengthy discussion about product name, the group circled again back to the original (temporary) name created by the developers.

And in that time it had somehow subtly become adopted by marketing as theirs :)

(To be fair, picking names is hard, even if you are in marketing. I'm sure there's plenty of science, but one of the best ways IMO is to just blather them all around for a while and see what feels right/sticks after a day or two).