[latencyloser]

I worked at a company that had names for all the conference and meeting rooms based on various science fiction names and other "nerdy" stuff instead of some sort of building-floor-room_number scheme. It was neat at first, but quickly became agonizing trying to remember what _building_ a conference room was in much less where in that building. It added an extra few minutes to every meeting for me where I had to either look it up on the internal wiki or go ask someone at the front desk where I was supposed to go or make sure at least one person nearby attending the meeting already knew where we were going. It took months to get the hang of for even the more routine rooms.