[ybot]

I don't actually think the celebrities are contributing purely out of an altruistic desire to 'give back'. I think that's _great_ marketing by Masterclass, but the primary thing celebrities get by associating themselves with Masterclass is helping continue to build their own brand. Masterclass has positioned its self as "the best in the world teaching their craft", so by agreeing to be on their platform a celebrity is getting publicity that reinforces the idea that they're the best in the world at that thing, and that they're still socially/culturally relevant.

[JoeAltmaier]

Not purely. But there are 1000 things they could be doing. Taking the time to create thoughtful instructional videos is hard. I admire them for sharing what they know.

[aksss]

Well, remember it's their agent that's managing the brand. It's not as if the celebrity is picking it over 1000 other things. Their agent thinks that out of a 1000 avenues for strengthening the celebrity's brand, Masterclass would hit the right demographic and get the best return on effort (and it's their job to make those determinations).

[azinman2]

You're forgetting that people want to be in an exclusive club, and if masterclass is able to really get 'masters' instead of jokesters, then being selected is worth the ego trip; plus if you get 30% of revenue, and you feel like you're god's gift, then you assume that number will be super duper high as well.

Personally I just love their name. Brilliant marketing. I'm starting to see it used outside of their product.