[FactolSarin]

A corporation is a device for maximizing profit and minimizing ethics. Everyone can say they're behaving ethcially. Consumers can say, "Well, all my friends are there, I can't quit," and it's true for some people. The CEO and other decision-makers can say, "Well, I have to do this otherwise the shares go down and I could get fired," and they may be right. Shareholders can say, "I'm just investing in the most profitable companies, if they were doing something bad, it should be illegal," and they have a point too.

This is where governments come in. Companies should behave ethically, but ultimately we shouldn't just leave it up to them. That's why societies have laws. What we really need to do is use regulation and penalties to force Facebook into ethical behaviour.

Of course, this isn't going to happen because there's no political will to do so, generally due to "free speech" or "free market" objections.