[whathappenedto]

This is not passing the buck. It's acknowledging that there are many stakeholders involved in a company+platform, and that many decisions are about making tradeoffs rather than having a "right" answer.

If you always go with the populist vote, like when users rioted about the news feed when it was first introduced, https://techcrunch.com/2006/09/06/facebook-users-revolt-face... then you may be sacrificing the long-term viability of your company. This harms employees, investors, and eventually the public. Are you saying that's not even a consideration at all?

We're not talking about "Facebook exploiting the human brain to increase time on the platform". You brought up Target and shirts. So we're talking about who has more agency, users or executives, in a general manner. That consumers generally only need to concern themselves with their own ethics, versus the complex entanglement of ethics at a company, gives users more agency to make choices reflecting their ethics.