[TillE]

> SF is a nice place. People want to be there.

Exactly. I could count on two hands the number of places I'd be willing to live (unless you were paying me truly obscene amounts of money and doing incredibly interesting work). Proper cities with good public transport and fun things going on. In a country where I speak at least a bit of the language.

Quality of life is not something to be ignored; requiring employees to live elsewhere or make long commutes is a big deal. When you're a startup looking for younger employees and fostering that kind of culture, location is vitally important.