[gokceozantoptas]

I think that "decency"/"profit" forces are not directly a part of Marketing but rather business. It is not marketing's mission to maximize profits, it's business's. I'd say if your high-level management is not evil, then marketing is also not evil. This assumes competency, btw. If people involved are not competent, yeah, then easily shift towards the evil end without the profit maximization. But since almost all of the capitalist system is profit-driven, yeah, almost all of the companies easily discard "decency" for higher "profit".