[gkoberger]

I think, for the sake of this article, you could consider Slack a household name. It doesn't mean everyone has heard of it, it just means "well-known". It's a publicly traded company, and I'd say the average person (especially in America) likely knows what it is.

I guess I don't really watch many movies that delve into 21st-century office communication, but I imagine if I did their chat app would be modeled after Slack.

Overall, though, this is a minor point compared to the rest of the article.

[oap]

The average person definitely doesn't know. I've met wealthy people in their 20s in LA who don't know who Elon Musk is. Attention is hyper fractionalized.

People know who Jeff Bezos is, people don't know Tim Cook.

[TomMarius]

No one around me knows who Bezos is, but everyone knows Musk - the guy with the Teslas and rockets is kinda hard to forget, but Amazon doesn't even have a localized website here...

[esoterica]

I think the average white collar worker at a company with a trendy software stack knows what slack is, but that’s like 5% of the population. The average American definitely does not know what Slack is.

[bryanrasmussen]

I think more of the population might know what Church of the Subgenius Slack is than Slack the application.

[barcadad]

Lol, the average person most definitely doesn’t know Slack - that’s pretty funny that you’d even think that. That’s like saying the average person knows C++ or react.js or Tensorflow. Slack ain’t no Excel...