[dterra]

You need them.

1- They validate the market you are in. If they are doing great, and you are not, you have potential right in front of your nose. ie, if they landed that customer, you can land a similar too, right?

2- They will keep you thinking on the next move, the next change, and the next product you should be doing. Sometimes you will release first and sometimes they will. Dont be a follower, try to lead.

3- Love them. Dont hate them. If you are doing well and they are too, its all good. Its just a business and you are both doing great. If you are not doing great and they are, dont hate them, read #1 again.

Hope it helps.