[immad]

"What's with "200 Nipples?"

That's how many nipples we assume will be covered by any single run of our high-quality shirts. (We'll have the third-nippled buyer in there occasionally, but we didn't want to count on it when naming the company; this is serious business, after all.)"

I think its a interesting way to brand it.

[wmeredith]

We debated loooooong over the naming issue. We decided to go with something not easily forgotten and a little funny/edgy over something that is safe.

It's a boutique shop anyway, so we're after the 20% rather than the 80% of our market. (Which made safe and bland much less desirable. In fact it made it wholly undesirable.)

[jfornear]

I think the name is definitely memorable and fitting. 1 shirt = 2 nipples x 100 = 200 nipples, duh.

I really like the counters. They add suspense and excitement for some reason.

[froo]

You could always make a set of 25 "tea cosey"-like creations.

Market them for cows and their udders? You could get a little blog exposure that way I'm sure.

[steveplace]

That's udderly ridiculous.

[wmeredith]

Haha, I like it. Now, where did I put my crochet kit...

[froo]

sorry my math was off - I meant 50.... its late.

[dreish]

You might lose yourself some middle-American soccer moms that way, while gaining a memorable name that does well with some part of your market.

Is there some way you could present the same backend product with more than one brand to get around that compromise?

[wmeredith]

That would lead to dilution, I think. We are looking into marketing our cart technology b2b on the side.