[danilocampos]

When a company's reason for being becomes irrelevant, first order of business is a rebrand. Logos are much more malleable than business plans.

I think the best such rebrand in recent history has to be AOL:

Old: http://nuzumcl.files.wordpress.com/2009/03/aol-logo.jpg

New: http://www.bizmology.com/wp/wp-content/uploads/2011/02/AOL-L...

Look how strikingly bland and empty that new one is. It means nothing, says nothing, commands no lasting memory. The perfect representation of the world's largest, most soulless content farm.

Truly: perfect.

[trafficlight]

What's the purpose of the period supposed to be?

[dspillett]

It is an indication that you need to stop.

As in "Thinking about AOL? Stop right there...".

[akkartik]

I think you mean the colon.

[makmanalp]

No, he means the period in the 2nd AOL logo.

[metageek]

Actually, it's present in both of them.

[akkartik]

Ah.