[zwaps]

I am reflecting on this post, and I am thinking of an ancient "Marketing" book I once read (paper back, well-worn) years ago. This book was written well before the internet was a thing, but the tenet was to not allow a customer to walk away like this. Such a lost customer is more costly than literally giving away the product for free: they will - through word of mouth - set in motion a diffusion process in their social network. The authors estimated this would cost 7 (I think?) customers.

Now, here we are in the top post of hackernews, probably the main target group of this company. Of the millions of people reading this, most will now never buy a tuxedocomputers computer. This post (and the one replying to it with a similar sentiment), may have killed the whole thing.

I wonder what the authors of this Marketing book would have thought about that. Heh.

A while back, if even claimed to have a defective Logitech mouse, they'd just send you a new one per mail no questions asked. No need to even send the old one back. Seems like a good move now.