|
|
|
|
|
|
by jordan0day
5573 days ago
|
|
|
Well done with the preemptive strike on the "Well, actually..."'s you were about to get. But yes, I agree, the old logo was superior. Since the product they are most famous for is obsolete, it makes sense that they would try to make themselves stand out in some other area. I just don't understand how leveraging the nostalgia and brand identity would be a bad thing. I mean, if your brand identity is associated with something distasteful or negative, sure, go for the complete re-brand. I'm pretty sure a rolodex is one of those cute anachronisms that people view in a positive light, though. |
|
|