it's a new site to meet people with similar interests. http://www.GetToLike,me - it's not explicitly a dating site, but I figure the environment will be similar.
i created a very similar site, it would statistically matchup people based on all kinds of things likes, location, photos, sharing, frequency of updates.. etc. I wouldn't focus on the dating aspect but more of a viral aspect, similar to other facebook viral apps like people for sale, the quiz ones you see a lot on there. good luck.