[wyck]

Marketing can be a real struggle for engineers, they are often so focused on "proving" what works, they feel marketing or promotion somehow pollutes the purity of their invention. They are also REALLY bad at the aesthetics of design.

They are often dead wrong about this moral high-ground, good brand/marketing can be the difference between success and failure.

I've lived in this difficult world for decades, started out as a programmer, but the majority of my work is marketing and brand management. Iv'e worked with start-ups that 100% refuse all brand/marketing, and others that are completely misguided. But ive also worked with very successful companies that devote the time and money to marketing. After all what's the point of making something if no one uses it.

Car's sell because they have personality, it's not just about what's under the hood.

[phab]

> Marketing can be a real struggle for engineers ... They are also REALLY bad at the aesthetics of design.

This is a pretty sweeping generalisation.

[wyck]

Yes it is, and with 20 years in the game it's generally true, there are always exceptions of course.

[stagger87]

From personal experience, making someones income commission or royalty based can quickly change their opinion on marketing.