[kull]

For some apps they give you incentives like points that you gain with each purchase to get your free meal later.

[sanchostache]

skipping out on the "free meal" is worth it to me to not deal with these types of companies

[the-dude]

Until the VC money runs out.

[sokoloff]

Suggests to me that perhaps the local pizza joint should get into that same game.

[TeMPOraL]

If they can also offer the ability to pre-pay for delivery on-line, or at the very least equip drivers with card terminals, they could also capture some extra customers who use a third party primarily for this kind of convenience.