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by lioeters 2217 days ago
Original source: https://github.com/LisaDziuba/Marketing-for-Engineers

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For what it's worth, one of the best articles in the list, for me, was patio11's:

Business of SaaS - https://stripe.com/au/atlas/guides/business-of-saas

2 comments

Moderators: please update this post's URL to Lisa Dziuba's copy; most up to date, and of course, proper credit!
I would petition to add “Software” in front of “Engineers” in the title, and perhaps adding “Product” in front of “Marketing”. I’m supporting a mechanical engineer get his remote services business going, and as far as I can tell this resource is _not_ of interest.
Curious why not. It does seem to be oriented towards things that can be sold to an audience that can be reached through email campaigns, social media, Medium (uggh), etc. The emphasis would almost certainly be different if you have a much narrower industrial focus where F2F interactions/sales may be relatively more important.

I will say that the list of resources seems to be oriented towards tactics more than thinking about what your strategy around the product is.

I've done half. I think on HN the word 'engineer' probably carries a halo of 'software' around it. Not saying that's right, just that it's probably the culture. Also, there must be some things in there that aren't software-specific.
Out of all the articles, Stripe Atlas ended up being the best for me as well. It's good to know the struggles of pricing a SaaS offering aren't unique to my business.