[masukomi]

That seems a lot like taking up smoking to me. I took a puff once. "Oh dear god this is awful" was pretty much my reaction. For some reason people experience this, then power through the "awful" until they've ingested so much they can't easily walk away from it.

I've never understood this. Why continue taking "awful" puffs? Why not just use/ingest something else that doesn't feel awful?

And yes, I get that languages are extremely subjective and some folks find it joyful not awful. Good for them. I'm glad they found happy. For everyone else though...