[calineczka]

I would summarise it as: use separate keywords instead of sentences. "Change Light Bulb" instead of "how to change a light bulb". "Black Science Guy", "Kevin Durant height", "rails has_many api", etc...

Recently Google got much better in understanding full sentences and there are tons of SEO optimized pages for certain phrases. Nevertheless, using keywords is what I imagine advanced users do.

[Tarq0n]

It also got much worse at keyword searches. It seems like the one capability came at the cost of the other.