[nkozyra]

$15 is the starting price, affiliates can charge what they like.

If burgers were a thing people could use in a pandemic to reduce transmission and they let affiliates put a design on the bun and upcharge to get a sliver of profit I think this might be a fair analog.

I dunno, I think this is a missed opportunity for some good pr, or at least not look like they're exploiting a crisis even further.

[LargeWu]

But, again, it's not like this is the only company selling masks. It's not price gouging if there are tons of lower cost alternatives. They're offering an upgraded experience, some people are going to want that, and that's ok.