[julianeon]

The pressure's also going to come from the other direction. The content you pay for is also the content that goes in front of your eyeballs - and the value of that may be much more than you're paying.

Here I am, a successful content bundler. Thousands of people pay me a measly sum to see the content I push at them.

A whole bunch of people are going to come to me, with stacks full of cash, saying, Man, I sure would like to show my content to your subscribers. I calculated your profits, 100k annually. I got $1,000,000 in this check. Does that interest you?

The numbers are made up, but with adtech money being real, it won't be long before the content bundlers buckle and become 'ad-supported' or something like that.