[creinhardt]

I think people tend to underestimate how most publishers don't rely on subscription revenue to survive. All the money is in advertising, which is why I think you see less focus on trying alternative subscription models like this. It's a great idea in theory, but in practice probably wouldn't provide enough revenue to be worth it for medium to small publishers.

Also, say this middleman company does exist and is adopted by a large portion of the publishers out there. How would it benefit them to pass along the majority of that $1 per article to publishers? My hunch is that publishers would be the ones that end up getting 'crumbs' and the middleman would keep the bulk.

Publishers have been burned over the years by relying on other companies and middlemen for traffic and revenue (look at the effect Facebook has had on most news organizations, and not in a good way). Putting all their chips in one basket with a company like this would be a non-starter for most companies. They don't want to get burned again.

[bolasanibk]

>I think people tend to underestimate how most publishers don't rely on subscription revenue to survive. All the money is in advertising,

Interestingly enough, NYT now gets 2 times the money from subscription as it gets from advertising. https://www.nytimes.com/2018/02/08/business/new-york-times-c...

[creinhardt]

I think the NYT (and other very large publishers, WSJ, etc.) are the exception rather than the rule when it comes to subscription revenue.

For a newspaper that serves a small town/mid size city there is a fixed number of people they can sell subscriptions to. Compound that with digital ads being worth a fraction of what a print ad is worth and you have a problem. A print ad is still a bigger revenue driver.

[true_religion]

Ad pricing has been plummeting ever since the web allowed performance metrics to be strictly tracked, and optimized the ability to advertise in hundreds of places simultaneously.

At some point it becomes more profitable to just use subscriptions.

[dminor]

Having worked at a publishing platform, I can tell you that point is a long long way away for most publishers. The vast majority of publisher income is from advertising and it's not close.