[omnimus]

This is it more than anything. Author is complaining about cute trend comming up that he probably dislikes yet the bigger problem is almost complete unification of design that follows trends.

It's the maximal safe choice, ultimate lack of imagination and fear of experimenttion. I guess makes sense business wise?

By the way its not like van Schneider (author of the article) is some kind of daring pushing the envelope designer. He might not make things cute but overall makes pretty trendy dribbly stuff.