[_8j50]

Your core consumers that are foundational to your brand will always care. But more often than not if there are no alternatives it just becomes a long term disinterest in your brand.

Fun example: Star wars fans and Disney aquisition.

[nck4222]

Considering Star wars media continues to print money for Disney, and core Star wars consumers were appalled at the franchise before the acquisition (prequels), that's not the best example.