[Invictus0]

I think the reason the cuteness is unnerving is because these sites are selling tools. It would be weird to buy a hammer covered in some soft fuzzy material, so why are these digital tools designed to look like children's sites? Moreover, why do they obfuscate key product specifications and functions in favor of vague promises of increased productivity (more goodness as one comment said)? I think the answer is that the low hanging SAAS fruit has mostly been taken and all the new SAAS apps have an increasing smaller niche and therefore increasingly smaller value proposition.