[whywhywhywhy]

Literally nothing in this article could be described as "kawaii", kawaii is meant to invoke the same feelings you'd get from looking at a cute kitten. None of these illustrations do that or set out to do that.

"Corporate Memphis" is one way I've seen this described more accurately [0].

[0] https://qz.com/quartzy/1728767/why-editorial-illustrations-l...

[fomine3]

+1 as Japanese. I never heard this type of styles called as "kawaii".